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Andy Eltzroth
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Topics

Enhancing Education

Northwestern University
Identity, Print, Website

Northwestern University combines innovative teaching and leading-edge research in a highly collaborative environment that transcends traditional academic boundaries. At the foundation of these principles is an emphasis of leadership and civic engagement. 

Northwestern approached Tandemodus with the task of establishing the communication framework of the vital services offered regarding leadership and civic engagement to current students and faculty.

Northwestern University’s Center for Civic Engagement offers students the opportunity to enhance their educational experience through programs that encourage a lasting interest in social responsibility and community involvement. The center assists students in becoming active volunteers and connecting with others via research, community partnerships and internships.

Tandemodus began work with the Center for Civic Engagement when it was an emerging initiative that required promotional and communicative materials that would spread awareness and instill excitement across campus. The Tandemodus team developed the Engage NU campaign to increase interest and involvement, organized the presentation of information through a new website and boosted recognition via printed collateral.

Center for Leadership provides Northwestern University students and faculty the methodology and opportunity to gain relevant leadership experience that prepares them to face the challenges of academic and post-graduation life. The center offers course and certificate programs that enable participants to become effective leaders in their communities and professions. It also provides programs that are inclusive of faculty and staff who seek to advance their leadership skills.

 

Tandemodus designed and developed the new website to clearly present the framework behind leadership methodology. The website also includes a Leadership Portfolio component that illustratively guides students through a step by step process to document personal experiences throughout their time in school. As the students respond to a series of questions framed by the Center's methodology, the web application then auto generates a PDF narrative that the students can save in a repository to build a portfolio of leadership experiences.

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