Tandemodus
Design + Strategy
MedChicago
logotype
brand attribute diagram
identity exploration
stationery system
identity lockup
website for online directory promoting Chicago’s medical excellence
website for online directory promoting Chicago’s medical excellence
website for online directory promoting Chicago’s medical excellence
The Challenge
MedChicago is a not-for-profit organization dedicated to enhancing Chicago’s global position as a medical destination. The mission is to increase awareness of the vast medical resources available in Chicago as well as improve the experience of patients and their families while they are visiting Chicago. In collaboration with World Business Chicago, Tandemodus developed the strategy for this 501(c)(3) and create the brand, graphic identity and website.
The Solution
Tandemodus led a team of medical and city experts through an extensive strategic brand development process to position MedChicago as the premiere resource for patients and their families visiting Chicago and it’s network of 99 hospitals and medical services. Tandemodus designed and developed the content rich, database driven website that connects patients with the most up-to-date information on Chicago hospitals and their areas of expertise, as well as the latest information on Chicago’s amenities and transportation.
The Result
An identity that positions Chicago as an authoritative figure in the medical industry, and a user-friendly website that clearly identifies Chicago as a vast thriving medical community.
Case Studies
- 7ticks
- American Library Association
- American Marketing Association
- American Planning Association
- Artists of Eastbank
- Brown Kaplan + Liss
- Center for Civic Engagement
- Center for Leadership
- Center for Talent Development
- CEOs for Cities
- Chicago Jobs Council
- Cultural Policy Center, U of C
- Cycle Touring Outfitters
- Doug Human Photography
- Family Institue at Northwestern
- Harris School of Public Policy, U of C
- IDEO
- Joint Council on Thoracic Surgery Education
- Julia Rosa Floral Design House
- Kadlec Architecture + Design
- Kiwanis
- Maes Studio
- MedChicago
- Michigan Campaign Finance Network
- Mirus Futures
- My Earth
- Nature Conservancy
- Naturespace
- Next Dimension
- Openlands
- Opportunity Chicago
- Partners in Community Building
- Pearson Education
