studio

167 North Racine Avenue #1
Chicago, Illinois 60607

+1 312 846-6944 Tel
+1 312 278-0843 Fax

business inquiries

Andy Eltzroth
andye [at] tandemodus [dot] com

job inquiries

collaborate [at] tandemodus [dot] com

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Topics

Family Planning

WPA Chicago is a full-service design company that provides clients with a complete interior design package that focuses on the world-class design and production of Italian manufacturing. WPA Chicago is the Midwest distributor of Arclinea Arredamenti spa, the Poltrona Frau Group, consisting of Poltrona Frau, Cassina and Cappellini, as well as Flos lighting and Dermond Peterson textiles.  

Tandemodus integrated all design elements involved in the launch of the company’s repositioning as WPA. WPA challenged Tandemodus to develop a system that shares brand equity with its ingredient brands. A hierarchy was established and applied across various materials, including a new web site and exterior signage.
 

WPA Chicago
Identity, Website

Marketing Power

The American Marketing Association is the professional association for groups and individuals that are involved in marketing around the world; it aims to assist marketers as they strive to enhance their careers. It connects its members by providing networking opportunities, informs them through educational and professional development programs and encourages advancement by supporting marketing leadership. 

Tandemodus formed a long-term relationship with AMA that resulted in the production of various branded components for conferences, seminars and workshops. Tandemodus was challenged to design promotional materials for one particular conference, now entitled ConnectEd, which resulted in broader awareness and an unprecedented number of attendees. 

 

American Marketing Association
Strategy, Identity, Print

Cultural Innovation

In 2007 an innovative new Spertus building—designed by Chicago’s Krueck + Sexton Architects—was opened in the heart of Chicago’s historic academic and cultural corridor. The new state-of-the-art facility was created to share the wealth of public programming, exhibitions, collections, research facilities and degree programs. 

With the grand opening of the new structure, Spertus challenged the Tandemodus team to design innovative communication tools that reflect the design aesthetic, energy and openness of its new home. Tandemodus developed a new system of organization and identification for its quarterly calendar, a dynamic public invitation and an elegant gala invitation focusing on the new building. 
 

Spertus Institute of Jewish Studies
Print

Brand Mobilization

Vocii is a brand consultancy that bridges the gaps between human resources, marketing and communication to align brand values with employee behaviors and business goals. Vocii’s unique inside-out perspective on brand management called for an inspirational system that would mobilize the voice of the customer.

Working hand-in-hand with Vocii’s Chief Experience Officer, Tandemodus helped visualize and deploy a strategy for contemporary business leaders to manage a brand experience throughout multiple touch points.

Vocii
Strategy, Identity, Print, Website

Enhancing Education

Northwestern University combines innovative teaching and leading-edge research in a highly collaborative environment that transcends traditional academic boundaries. At the foundation of these principles is an emphasis of leadership and civic engagement. 

Northwestern approached Tandemodus with the task of establishing the communication framework of the vital services offered regarding leadership and civic engagement to current students and faculty. 

Northwestern University
Identity, Print, Website

Conservation Leadership

The Nature Conservancy is the leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. They have made outstanding achievements against pressing conservation threats, and have protected more than 119 million acres of land and 5,000 miles of rivers around the world since their founding in 1951.

The Nature Conservancy
Print

Action for a Cause

The Greater Chicago Food Depository, Chicago’s food bank, is a nonprofit food distribution and training center providing food for hungry people while striving to end hunger in our community. The Food Depository distributes donated and purchased food through a network of 650 pantries, soup kitchens and shelters to 678,000 adults and children in Cook County every year.

The primary communiqué, Food for Thought, reaches over 30,000 donors throughout the region highlighting remarkable efforts in line with the mission. Tandemodus redesigned the quarterly newsletter to better reflect the energy of the organization and establish a call to action.

Greater Chicago Food Depository
Print

Protecting Spaces

Openlands protects the natural and open spaces throughout northeastern Illinois and the surrounding region to ensure cleaner air and water, protect natural habitats and wildlife and help balance and enrich our lives. As one of the nation’s oldest and most successful metropolitan conservation organizations, Openlands has helped save, secure and provide public access to more than 55,000 acres of land for prairies, wetlands and greenway corridors, as well as parks, forest preserves and urban gardens.

Tandemodus partners with Openlands to develop strong visual support that connects with its members on initiatives that span from concept and design of Annual Luncheon materials to ongoing assistance with project initiatives.

Openlands
Strategy, Print

Defining Transparency

The Center for Public Integrity produces original investigative journalism about significant public issues with the goal of making institutional power more transparent and accountable. Through a combination of digital, electronic and print media, the Center disseminates reports to journalists, policymakers, scholars and citizens, while educating, engaging and empowering them with the tools and skills they need to hold governments and other institutions accountable.

The Center asked Tandemodus to design consecutive Progress Reports celebrating their 20th Anniversary year.

The Center for Public Integrity
Identity, Print

New Direction in Education

Discovery Charter School instills in its students a lifelong passion for the pursuit of knowledge that is supported by exceptional critical thinking and communication skills. Its progressive teaching methods incorporate the unique benefits of the surrounding community and employ hands-on techniques to foster learning in all areas of study.

Tandemodus enjoyed early involvement with Discovery Charter School as it emerged in the education arena. They assisted Discovery in focusing the language and organizational elements used to communicate the unique qualities of the school. A comprehensive set of communicative materials, including the school’s identity, collateral, website, apparel and environmental signage, work in unison to increase longevity of appeal and clarity of Discovery’s mission.

 

Discovery Charter School
Strategy, Identity, Print, Website

Pursuing Opportunity

Chicago Jobs Council works to enable individuals living in poverty to attain employment and career advancement opportunities. CJC has grown to include over 100 members comprised of community organizations, advocacy groups, businesses and individuals, all of which work together to improve public policies and stimulate the workforce.

Tandemodus worked with Opportunity Chicago, an initiative funded by Chicago Jobs Council, to shape the launch of their organization via a website and a variety of communication tools. This sparked an ongoing relationship between Tandemodus and CJC, resulting in the design of multiple reports as well as a website redesign for a statewide CJC campaign: Illinois Works for the Future. This new website increased accessibility of ideas and clarity of the organization's purpose.
 

Chicago Job Council
Strategy, Identity, Print, Website

Identity Development

Contrary to common usage, the words “logo,” “identity” and “brand” are not interchangeable. Our identity work supports our clients’ brands and includes thoughtful consideration of usage. Can we be hired to develop a logo? Yes, but our first question will be how do you plan to use it.


Identity

Move Left Move Right