Brand Identity Essentials
Logos, Identities, Brands…What’s the difference? Design terms are too often used inconsistently, leading to confusion for designers as well as clients. Contrary to common usage, the words “logo,” “identity” and “brand” are not interchangeable. We were recently published in the book Brand Identity Essentials, which lays a foundation for brand-building, defines the tools and building blocks and illustrates the construction of strong brands through examples of world-class design.
Buy Rockport Brand Identity Essentials here.
