Posts about Community
5 Schools = 5 Lessons
Over the course of three days, education marketers from all over the world gather at ConnectEd, American Marketing Association’s Symposium for the Marketing of Higher Education, discussing cutting-edge approaches, new tools and technologies, and latest trends. This year Tandemodus is particpating as an exhibitors at the symposium, and has presented materials that feature their strategic capabilities in education.
For the past several years, Tandemodus has partnered with American Marketing Association to design print and online promotional strategies for the symposium, as well as a variety of other AMA conferences.
Member Spotlight
Tandemodus was a recent spotlight in Business@Work, the member newsletter from the Chicagoland Chamber of Commerce. The article speaks about our involvement in the upcoming Higher Education Symposium in Chicago.
The Chicagoland Chamber of Commerce is one of the largest Chambers in the nation spanning across the six-county Northeastern Illinois region (Cook, DuPage, Kane, Lake, McHenry & Will) as well as parts of Indiana, Wisonsin and Ohio.
Their mission is to make Chicagoland the most business-friendly region in America and enhance our members' success through aggressive programs in advocacy, member benefits, services, and actionable information.
Ripple Effect
They say first impressions are everything. At the 2008 Cusp Conference, Tandemodus was present for Mike Ivers’ opening delivery, which became known as “Fired up, Ready To Go.” The profound speech motivated partner Andy Eltzroth to later join the board of directors of Goodcity, a nonprofit led by Ivers that works to empower leaders and build community in underserved neighborhoods throughout Chicago. Goodcity seeks to propel social entrepreneurs to achieve maximum impact through in-depth training, mentoring and milestone-based funding. In early summer, Tandemodus launched a redesigned website that gives the organization an uplifting presence to reflect their inspirational work.
Job Summit
The 2011 theme for the Green Collar Jobs Summit, “Navigating the Credentialing Landscape,” was broken down by a range of industry experts. Tandemodus helped put a face to the issue with the summit branding: pictograms representing trending facets to the growing industry.
Currently managed by the Chicago Jobs Council, the Chicagoland Green Collar Jobs Initiative works to explore and identify employment and job training opportunities that prepare disadvantaged workers for emerging green jobs. The industries of focus include energy efficiency, renewable energy, waste reduction, urban agriculture, and horticulture (among others).
Brand Identity Essentials
Logos, Identities, Brands…What’s the difference? Design terms are too often used inconsistently, leading to confusion for designers as well as clients. Contrary to common usage, the words “logo,” “identity” and “brand” are not interchangeable. We were recently published in the book Brand Identity Essentials, which lays a foundation for brand-building, defines the tools and building blocks and illustrates the construction of strong brands through examples of world-class design.
Buy Rockport Brand Identity Essentials here.
