Tandemodus

The Tandemodus holiday card, affectionately called 20 10 Best, has been posted to FPO, a blog dedicated to visual stimulus and detailing of the development and production of printed matter.

FPO is curated and developed by Bryony Gomez-Palacio and Armin Vit of UnderConsideration, which also happened to be listed as one of the ten best websites on our holiday card. (We’re not sure if that’s the reason we’ve been featured, but we’re flattered nonetheless.)

The idea behind the card was to craft twenty ‘10 Best’ lists from 2010 as we headed into 2011. It was a fantastic group collaboration among the studio to not only concept each of the twenty lists, but also to defend the nominations in each category. In the end, we developed a rather large amount of light reading that functions as the texture that defines the title.

Once the basic format for production was decided, the fundamental exercise of finding the perfect combination of line break, point size, kerning, and leading began as we were determined to create the title of the piece from the running list itself.

The challenge of designing a typographically detailed piece paled in comparison to printing it. With obvious concern, yet optimism, Steracle Press rose to the challenge and executed it with perfect registration of the two spot colors. The lesson: work with artisans that are confident in their abilities.